Get $100,000 in Sales Productivity Services from the Sales Experts
Genius.com is teaming up with Miller Heiman, Hoover’s and Selling Power Magazine (some of the top providers to the sales profession) to provide one business-to-business sales organization the...
View ArticleLessons from a Reformed Marketer
Recently had a great meeting with Laura Ramos at Forrester to introduce her to our new Marketing Automation product, Genius Enterprise. As we were chatting, we reflected on how dramatically the...
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Sales Has the Score
Last week I great conversation with Laura Ramos at Forrester about the pitfalls and opportunities for aligning sales and marketing around the lead scoring process. We agreed that the first generation...
View ArticleGeoff Moore Answers More Marketing Questions
It’s been great getting your questions off Twitter and the B2B Marketing for Faster Sales Blog. Today I address two interesting questions that were submitted about Social Networking and Sales 2.0. Q:...
View ArticleNot Ready for Marketing Automation. Now What?
According to Sirius Decisions, a little less than 30% of B2B companies use some kind of Marketing Automation. That means that most companies are only starting to discover the benefits of Marketing...
View ArticleMaking the Sales 2.0 Vision a Reality
It’s the 2 year anniversary of the first Sales 2.0 conference. Wow! What a difference two years make. What’s happened to Sales 2.0 in that tumultuous time? Simple: It has exploded. I just got back...
View ArticleThe Age of the Bionic Marketer: Part 1
As Genius.com has become the fastest growing marketing automation platform on the planet, I’ve become increasingly aware of how far we (and I don’t mean just Genius!) still have to go in educating the...
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Marketing Automation & Sales 2.0
Sales 2.0 is about breaking down the walls between Sales and Marketing and defining a new set of strategic processes to create value for both buyer and seller. Web 2.0 technology is an important...
View ArticleMonday Marketing Term: Sales 2.0
In light of the recent Sales 2.0 Conference in San Francisco, we wanted to post “Sales 2.0″ as this weeks marketing term. In this short video, our CEO David Thompson shares his insights to Sales 2.0...
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Marketing Automation Is No Longer About Competitive Advantage, All About...
Having been in the business of Marketing Automation for the past five years or so, I’ve witnessed a rapid growth in adoption. It’s clear that we are beginning to emerge from a state of early adopters...
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